SEO can feel overwhelming, but at its core it's simple: helping people who need your services actually find you when they search Google. At Sphere AI, we build SEO into every website from day one. Here's what we've learned works for small businesses.
The Reality
75% of people never scroll past the first page of Google results. If you're not on page one for your key services, you're essentially invisible to most potential customers.
Step 1: Understand What People Search
Keywords are the words and phrases people type into Google. Your job is figuring out what your customers search for, then making sure those words appear naturally on your website.
How to Find Your Keywords:
- Think like your customer: What would you search if you needed your service?
- Include location: "plumber Knoxville" beats just "plumber"
- Use Google's suggestions: Start typing and see what it suggests
- Check "People also ask": Great source of questions to answer
Step 2: Dominate Local Search
For most small businesses, local SEO is where you'll see the biggest returns.
Google Business Profile (Critical)
Claim your profile, add photos, update hours, respond to reviews.
NAP Consistency
Your Name, Address, Phone must be identical everywhere online.
Customer Reviews
Ask happy customers to leave Google reviews. Respond to all reviews.
Step 3: Technical Basics
- Mobile-friendly: Google prioritizes sites that work on phones
- Fast loading: Under 3 seconds, ideally under 2
- HTTPS security: The lock icon in the browser (required)
- Image alt text: Describe images for accessibility and SEO
Step 4: Build Quality Backlinks
Backlinks are when other websites link to yours. Google sees this as a vote of confidence.
- Local business directories and Chamber of Commerce
- Sponsor local events or organizations
- Partner with complementary businesses
Step 5: Create Helpful Content
- FAQ pages answering common customer questions
- Case studies showcasing your work and results
- Service pages for each thing you offer
Step 6: Track Your Results
Google Analytics
See how many visitors you get and what they do on your site.
Google Search Console
See which keywords bring people to your site.
SEO Mistakes to Avoid
Keyword Stuffing
Repeating keywords unnaturally. Write for humans first.
Buying Links
Google detects paid links and penalizes your site.
Set Realistic Expectations
SEO takes time. Expect 3-6 months to see significant results. But unlike paid ads, good SEO keeps delivering long-term.